What I did: Visited the page for the demo on my ios device and used the live camera. The experience was very acceptable, although it did have a lingering feeling of lag, if I may. So the images were rotating quite rapidly and I thought maybe it was a matter of the lens speed, so I tried to isolate the images and scan them individually… none of them worked for me except for the QRcode. I must admit that the images are not of the best resolution, and that there are sooo many variables that have to be addressed. Regardless and with brutal honesty, it is probably something I am doing wrong or misinterpreting, however. I am amazed with the product as it stands right now. Super cool. I’m sure it can be made to read anything eventually.